What is Pitching?

Everyone must be anxiously waiting to find out who made the Top 100! Well, that will be coming up soon so keep checking back, but for now… we’ve gotten word that some might not be familiar with what the next step in the N.E.mation competition is.

After your team is shortlisted in the Top 100, you will have to pitch your ideas to a panel of judges. While the idea of N.E.mation is doing an animation, we are on the search for a good story and well conveyed message as well. That is why we stress that no formal knowledge in animation is necessary to join, just come equipped with your best story, tell it well and leave the rest to us!

There will be 3 rounds of pitching through the course of N.E.mation, hence pitching is a very crucial part of this. Pitching will occur during the Top 100, Top 40 and Top 20. Below is an overview of what happens during this pitching phase.

Top 100 pitching (vying for Top 40)
• Each team is given 5 minutes to pitch their story and message.
• Judges will spend 5 minutes interviewing the team.
• Judges are looking for seed ideas that can be further developed.
• Drawing, props and storyboard is NOT A REQUIREMENT at this stage.
• Importance on presenting a clear story and message.

The Top 40 teams selected will continue on to try for a spot in the Top 20 and this is where storyboards and props are allowed

Top 40 pitching (vying for Top 20)
• 40 teams develop their story with help from instructors.
• Each team is given 5 minutes to pitch their story and message.
• Teams are allowed to use drawings and props to support their pitch.
• Judges will spend 5 minutes interviewing the team.
• Judges are looking for stories that have potential of being an animation.
• Importance on presenting a complete story with strong message.

preparing props and storyboards for the pitch

pitching in progress!

After it has been narrowed down to the Top 20, there will be one final pitch for the Top 10 position before we start animating.

Top 20 pitching for Top 10
• 20 teams go through stop-motion and digital 2D animation technique training.
• Storyboarding training and mentorship will be provided to assist teams.
• Each team is given 5 minutes to pitch their story and message.
• The use of storyboard and props are required.
• Judges will spend 5 minutes interviewing the team.
• Judges are looking for the 10 best stories and messages.

preparing and pitching at the Super Pitch!






Now, wait, what is pitching? How do you go about pitching your story? Well, like the crash course earlier on various animation techniques, here are some pitching tips:

• Pitching is really about selling your story and message. Act it out if you need to!
• Speak Up! Make sure your pitch is loud and clear.
• Adhere to the time given. Keep it short, sweet and straight to the point.
• Think of a good tagline to sum up your message!
• Judges are interested in the story and message, but not the medium or technique of animation. Focus your effort on the right area.

Remember to make it engaging, interesting and keep your audience on the edge of their seat! Good luck to everyone and remember, have fun!

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